Hup Holland

World Cup fever can't be quite as bad here as it is in neighboring Germany. Nonetheless, the Dutch fans are decked out in their beloved oranje, and stores are selling crazy orange hats, orange sashes, orange streamers, orange banners, orange balloons, orange flags, and other random orange World Cup fan trinkets. If Holland does well in their difficult bracket, I can only imagine how the hype will escalate.

Hup Holland!
Hup USA, too!

What on earth does hup mean?